To better evaluate impacts to endangered and threatened species, while enhancing conservation and creating efficiencies and improvements. If your activities fall within the scope of a programmatic ESA ...

It’s no secret that advertising isn’t what it used to be. From streaming services to Instagram stories to traditional website and news sources, the digital ad space has become congested with content ...

In practice, it could prove more complex to deliver than any of its predecessors. The diverse and substantial mix of ...

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Paul Longo, managing director at Accordant ...

That the world of programmatic advertising can be a wild west for brands and advertisers is no secret. As this buying method has evolved, it has increasingly become complex and opaque, with supply ...

Dan Swift is CEO of Numentum, a buyer experience consultancy that helps B2B organizations go to market faster, bigger and more effectively. I like the old proverb: "If you want to go fast, go alone.

Nearly all (98.3%) online publishers are using a “data-driven, programmatic” approach to audience engagement in the U.S. In other words, nearly all publishers are using data to create audiences, ...

Programmatic buying has grown quickly over the past few years and is expected to reach $33 billion in spend this year. The appeal for marketers is its ability to automate ad buying in an increasingly ...

Maria Cipicchio sits at the intersection of some of the world’s most dizzying three-letter acronyms. She’s the SVP of ...

For years, many healthcare organizations tended to be skeptical and resistant (if not outright hostile) to the idea of storing their data, particularly protected health information, in the cloud. IT ...