Projection mapping can be an impressive, high-impact advertising technique. By turning common objects like buildings and stages into interactive displays, consumers can be immersed in an ad, which ...

Video mapping, 3D projection mapping, whatever you want to call it, the art form opens up new possibilities for video professionals. For video professionals, it’s easy to get locked into to a set ...

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In many ways, projection mapping is the “razzle-dazzle” of pro audiovisual systems: it’s the puttin’ on the ritz of AV, the I’m ready for my close up. In other words, it draws attention to itself — ...

Last winter, basketball fans at Oracle Arena, then-home to the Golden State Warriors, were introduced to the PlayStation game God of War. In an elaborate, multimedia promotion, animated content took ...

Projection mapping has entered a renaissance over the last several years. Always known as a dazzling grand spectacle, projection mapping is now recognized by industry leaders like Christie as a ...

TOKYO--(BUSINESS WIRE)--To create the newest attraction to brighten the nightlife in Tokyo, "Tokyo Night & Light", a projection mapping display which uses light and sound as an expression of ...

From December 1-10, projection tech from Panasonic Connect will illuminate six iconic San Francisco buildings during the Let’s Glow SF event. When you purchase through links on our site, we may earn ...

Emerson College announces a new projection mapping program "Emerson Graduates: Moving Portraits," which will illuminate its 13-story Little Building Residence Hall--and Downtown Boston--with ...

If the Super Bowl is the advertising event of the year, the Strip’s iconic skyline makes a memorable billboard. Advertisers are descending on Las Vegas to promote their sodas and services, shoes and ...

TOKYO--(BUSINESS WIRE)--The Tokyo Metropolitan Government has been hosting year-round projection mapping displays at the iconic Tokyo Metropolitan Government Building (No. 1 Building). These displays ...