The entrepreneur sold his indie brand to L'Oréal in just 23 months. His new book reveals the hard lessons about maintaining ...

Pulp Riot Hair Color has become the latest beauty brand to be snapped up by L'Oréal. The cosmetics giant has acquired the professional hair color brand, which was launched by David and Alexis Thurston ...

The founder of both Danger Jones and Pulp Riot, the latter of which was acquired by L'Oréal in 2018, has self-published the ...

Founded at Butterfly Loft salon in California by Alexis and David Thurston, Pulp Riot is the fastest growing, most engaged hair product brand on Instagram (you only have to take a glimpse at their ...