The system analyzes real-time behavioral context across website interactions, rather than relying on fragmented buyer ...

When you reach for a bag of snack food you weren't planning to buy, a variety of factors enter into your purchasing decision. You may feel a rumbling in your stomach or you may have had a recent ...

NEW YORK--(BUSINESS WIRE)--Examining consumers’ receptiveness to advertising across various platforms, TVB today released findings from the 2019 Purchase Funnel, an independent study conducted by GfK ...

You can't read minds, but you can predict what your customers will do next. Most businesses guess their way through sales and marketing, wondering why conversion rates stay flat. But you're smarter ...

You have so much new ground to till as a business owner that sometimes, you may feel like you'll never find a shovel big enough. Then comes the day when a member of your marketing team says that he ...

While every person has their own associations with different colors and no one color has a universal effect on viewers, there are some overarching trends in color perception that have considerable ...

Shopping today is no longer driven purely by need, it has quietly evolved into an emotional and psychological experience.

Holiday sales are usually filled with great deals, but if you aren’t careful, those holidays can lead to huge cyber losses. Norton’s Holiday Fraud Survey found that 70% of millennials are willing to ...

As SNAP policies continue to evolve, Ibotta’s findings suggest eligibility rules are no longer a peripheral consideration for ...

One of the biggest marketing trends in the online shopping industry is personalization through curated product recommendations; however, it can change whether people buy a product they had been ...