As a researcher who has used a wide variety of methodologies, I understand the importance of acknowledging that we, as researchers, do not pick the methodology; rather, the research question dictates ...

After adapting information technology to develop ever more sophisticated research methods, marketers are taking a second look at more human, qualitative approaches to tapping into the hearts and minds ...

Mackenzie’s Global Quantitative Equity Team believes in a core style of investing that employs fundamental ideas through a disciplined, risk-aware investment approach in seeking to generate alpha ...

Quantitative approaches to equity investing continue to introduce new sources of alpha. Recent advances in computing power, such as machine-learning and natural language processing are generating ...