New research by Mark Kassof & Co. reveals a continued “knowledge gap” among consumers on HD Radio. 54% of 18-64’s have “heard of” HD Radio…down from 67% in their 2008 HD research (though higher than ...
Findings from a study by audience research firm Mark Kassof & Co. seem to show consumers are still confused about what HD Radio is and that stations need to do more to promote the technology. In a ...
With the sharp rise of social media and the rapid collapse of so many daily newspapers in recent years, it would be easy to assume that radio is another traditional media format in decline. As more ...
New research found that women in Somalia relied on television and radio to learn about HIV/AIDS. Education, residence, age, television, and radio were all found to be important factors in educating ...
(By Bob McCurdy) This is a topic that’s been addressed before but it is one worth a few more words. It touches on the importance of amassing professional knowledge and how it “compounds” over time.
CASABLANCA — Casablanca Broadcast Days will hold its fifth annual event June 11–12 at the Grand Mogador City Center in Casablanca, Morocco. Younes Yamouni is managing director of PHF Com Morocco.
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