If revenue generation marks a nascent feature’s graduation to maturity, then Instagram’s TikTok clone, Reels, has arrived, as the Facebook-owned platform just launched ads on the short-video feature ...

Meta is extending its Ads on Reels pilot to a wider pool of marketers on Instagram. The initiative was previously exclusive to Facebook before being rolled out to some marketers on Instagram in May.

Facebook is starting to monetize its reels platform with overlay ads, which gives users another way to monetize their content. Reels monetization will roll out gradually. By mid-March, overlay ads ...

Meta is enhancing Reels with Instagram ads, app promotions, and AI-optimized music to boost engagement and broaden advertiser reach. Meta is expanding Reels ads to Instagram, previously exclusive to ...

This story was originally published on Social Media Today. To receive daily news and insights, subscribe to our free daily Social Media Today newsletter. Meta has announced some new ad options at its ...

Instagram Reels started life as a defensive move against TikTok, but it has quickly become one of the most lucrative products ...

Now, Meta is making its Reels algorithm tuning feature available to all English users of Instagram globally, along with the ...

Meta is doubling down on its Reels with the introduction of overlay ads. This new format, which is gradually being rolled out globally by the tech giant and features prominent call-to-action buttons, ...