Ten pounds might seem a little pricey for a tube of toothpaste. However, in an era of the £60 smart toothbrush and research suggesting a Hollywood smile is key to getting a good job, it could be a ...

Want to bookmark your favourite articles and stories to read or reference later? Start your Independent Premium subscription today. It’s one thing to long for a pearly white smile, but it’s another to ...

A Unilever ad for its Regenerate toothpaste brand has been banned by the Advertising Standards Authority (ASA) for promoting misleading clinical trial information. A poster for the toothpaste stated ...

Oral care is a booming new beauty area that took off roughly around the time we all began working and socialising over Zoom. As influential as your hair or skin, it is now recognised that a pleasing ...

In a breakthrough that could redefine oral hygiene, researchers at King's College London have pioneered a toothpaste and professional gel using keratin—the same protein found in human hair, skin, and ...

Most of us are happy with a toothpaste that costs a couple of pounds. But a new generation of super-toothpastes costing up to £100 a tube has emerged — with extravagant promises such as rejuvenating ...