When you’re constructing a retail marketing strategy, it can be helpful to use a popular marketing mix known as the four P’s ...

Shares have nearly doubled this year following solid performance in the underlying business. I anticipate its retail media segment to grow above 15% until 2026, supported by multiple client wins and ...

As retail media becomes advertising's fastest-growing channel, marketing mix models struggle to deliver insights fast enough to matter.

Retail media ad spend is big. And getting bigger. The retail media channel is growing quickly, and retailers do not have a playbook to follow when looking to boost sales and increase conversion.

A retail store in its finished form involves many decisions: what products should be sold, how the space being leased should be laid out, what employees should be hired, and more. However, retail ...

This year, the advertising industry thought tariff announcements could affect advertising growth. But they weren’t as much of a gamechanger as initially thought, at least according to WPP Media, which ...

Cannes Lion wasn’t always on retailers’ radars, but as retail media has steadily grown in sophistication and influence, the glitzy advertiser conference in France is quickly becoming an annual ...

Editor’s Note: The retail marketing show Shoptalk, which took place March 25-27 in Las Vegas, features some of the biggest executives in retail across 75 sessions and before more than 10,000 attendees ...

This past summer, American Eagle made headlines around the world with its “Sydney Sweeney Has Great Jeans” ad spot. Whether you liked it or not, the campaign sparked discussion and, according to ...

From window displays and newspaper ads, to sidewalk sandwich boards and pop-up events, there are many ways to market a retail store. Whether your goal is to draw in casual passersby or increase online ...