Lili Weigert reveals her top tips for maximizing your time at San Francisco's most popular attractions, such as Golden Gate ...

When it's warm and sunny, it definitely feels more beachy, and there are lots of dogs running around in the water and people ...

Pedal past sculptures in Sunset Dunes Park. Watch a statue "breathe" in Embarcadero Plaza. Picnic at the scenic Presidio ...

San Francisco can’t rest on its laurels, as it had for a decade when tourism boomed year after year. FILE — SF Travel’s ads ran in New York City’s Times Square during September 2023.

It's no secret that San Francisco has lagged behind other major U.S. cities in terms of its tourism comeback, but the scope of that lag remains startling. Data from hotel analytics firm STR ...

San Francisco's tourism sector has been slow to recover since the pandemic. The past few years haven't been easy for any business to navigate, especially those in areas that cater to tourists ...

San Francisco Travel Association, the Golden Gate city’s tourism and marketing bureau, has hired Scott Beck, the current head of Toronto’s tourist organization, as its new president and CEO ...

Tourism is on the rebound in San Francisco and could possibly see pre-pandemic levels of foot traffic after a historically flat travel season. Data shows that tourism in the city hit a road bump ...

San Francisco, which traditionally has ranked among the top 10 most visited cities in the U.S., last year welcomed 25.5 million visitors, a 1.2% increase over the 25.2 million who visited in 2016.