SANTA CRUZ – The tourism outlook for Santa Cruz County is positive in both visitors and locals, according to a Visit Santa Cruz County survey. Visit Santa Cruz ...

With six World Cup matches coming to Levi's Stadium in Santa Clara, local tourism organization Visit Santa Cruz County is ...

The business of much of Santa Cruz County is tourism. Local residents may not agree, and certainly many don’t like that notion, but during this holiday week, you see the point, right? For many ...

Jessica M. Pasko dives into the story behind the surf helmet a Santa Cruz company pitched on a recent episode of "Shark Tank," explores The Catalyst's iconic status and highlights numbers, names and ...

AND THE GROWTH IS ATTRIBUTED TO VISITORS BECOMING MORE COMFORTABLE TRAVELING POST- PANDEMIC.. VISIT SANTA CRUZ COUNTY SAYS TOURISM IS CONTINUING TO GROW YEAR AFTER YEAR SINCE THE PANDEMINC IN 2020..

been a difficult time for our local tourism industry during the pandemic last year. Hotel occupancy was way down. We saw those numbers go up during the summer months and there is hope that the trend ...

With the Fourth of July just around the corner, many are flocking to Santa Cruz to enjoy the holiday week away from the heat. Currently the Bay Area is expericning a prolonged heat wave to start July ...

SANTA CRUZ — A 17-year-old boy was seriously injured after being struck by and dragged beneath a departing tourist train this week, according to police. The injured teenager remained under treatment ...