Why it matters: it set the blueprint for every Seiko dive watch after.

Seiko is one of the few watch brands that seems to unite everyone. Hardcore collectors respect it, first-time buyers trust it and almost anyone with even a passing interest in watches can name at ...

Our selection of the best deals you can find on Seiko watches from the most affordable to their most limited-edition luxury picks ...

Our pick of the best steel Seiko watches that have fallen under retail in March 2026, including a Presage Cocktail Time, a ...

From an Explorer-esque field watch to a 145th-anniversary collection, the Japanese brand never misses.

Seiko has announced a pair of limited-edition Prospex watches built to honor one of baseball's most dominant players right now. The two new Shohei Ohtani Limited Edition timepieces celebrate the Los ...

The Seiko Black and White Quartz Chronograph is on sale for $158 at the moment. That's a hefty 40% discount off the original ...

We recently looked at the seven best vintage Grand Seiko watches to collect, as well as at a $90,000 1968 VFA Grand Seiko that sold earlier this year. Today, we are going to look at actual listings ...

Seiko offers, without question, the most robust and varied collection of affordable automatic watches on the market under the 5 Sports umbrella. This means you should lock up your wallet before ...

Few watch brands go to their historical wells as often — or as successfully — as Seiko. With 100 years of watchmaking history (or 111 years if you include the watches the company made before it was ...

Two of the hottest Sanrio anniversary watches are getting a limited-edition international re-release. As seen on the official Japan Select online storefront, both the Seiko x Kuromi 20th anniversary ...

The debut of Credor at Watches and Wonders marks a major milestone in the international expansion of Seiko Watch Corporation's most discreet luxury brand. In this interview with Europa Star, Akio ...