When I’m fitting golfers, one of the first questions I’ll ask them is, “What type of shaft do you play?” A common response: “60 Stiff.” That’s a perfectly acceptable answer. But here’s the thing: not ...

When I booked my iron fitting, I walked in with a completely closed mind. I’m a lower-handicap golfer with mid to high iron speed. I rely on ball flight ...

I often seek input on equipment questions from those working in the trenches, the passionate fitters who are trying to put their customers in the best position to optimize their potential on the golf ...

Welcome to GOLF’s “Firsthand with a Fitter” series, where with the help of True Spec Golf we dive into some of the most common questions golfers have about club fitting, issues they struggle with on ...

For golf equipment enthusiasts, there’s a sense that the quest for a perfect bag can never be achieved. It’s hard to perfectly fit and fine tune those 14 clubs to maximize your game. I’ve spent a fair ...

The start of a new year means the start of launch season for many of the biggest players in the gear space. Inevitably that means much attention on the driver category - and rightfully so given many ...

On GOLF's Fully Equipped, the co-founders of Aretera Golf explain why their latest shaft, the AO2, could get a lot of play on ...

The most important technology in golf equipment today isn’t limited to new titanium alloys and advances in golf ball polymer chemistry. In fact, it’s not really about traditional golf equipment ...

Behind the Scenes of a Fujikura VENTUS Driver Shaft Fitting Golfweek Mon, Aug 25, 2025 Golfweek goes inside a custom fitting to see how Fujikura’s VENTUS shaft with VeloCore+ technology can fine-tune ...

Dumina, a boutique golf shaft maker based in South Korea, began operations in 2013. While players on the KLPGA and LPGA enjoyed tournament success with their early releases, the small outfit barely ...

Q: I’m a 70 years old with a 65 to 70 mph swing speed. I am currently hitting a 10.5 degree regular flex. I’ve been told at a local golf outlet that I should be using a senior flex. What do you think?

To Ken Collins, owner and operator of Kustom Clubs of Manchester, golfers are like fingerprints – no two are alike. And thanks to the talents of this certified Advanced Professional Clubmaker (Collins ...