Shaun White, Snow League

Shaun White kicks off new league with visions of snowboarding riches on the halfpipe
This week in Aspen marks the debut of Shaun White's Snow League. It's a four-contest circuit that the retired three-time Olympic gold medalist hopes can alter the trajectory of halfpipe snowboarding.
Shaun White’s Snow League aims to build big business out of big air
At the debut competition in the legend’s Snow League startup, snowboarders envision a future that includes sustainable careers.
Shaun White’s Snow League Lines Up Hublot, Tiffany, Other Brands
The just-launched professional winter sports league has a brand-savvy founder in the former Olympian Shaun White. Attendees at the first event held Friday and Saturday at Buttermilk at Aspen Snowmass watched the competitors race down the mountain,
Snowboarding legend Shaun White launches new league
The Snow League, which debuts on Friday in Colorado, is the first ever professional snowboarding league. The league will focus on halfpipe snowboarding and freeskiing. A 36-athlete global competition
Shaun White's Winter Sports League Debuted in Aspen
Launching a new sports league is never easy, but Snow League has a more impressive pedigree than most — its founder is Shaun White, who holds a number of records in snowboarding. (He’s also long had a foothold in the skateboarding world.
How To Watch Shaun White's Snow League Live
The Snow League, Shaun White’s new professional halfpipe league, debuts Friday, March 7, 2025 at Buttermilk in Aspen. The league features a $1.6 million prize pool. Each event will give $370,000 to the winners,
Shaun White's 'Snow League' Wraps Up With Two Japanese Champions
Legendary snowboarder Shaun White's 'Snow League' competition is on the rise after athletes experienced immense success at the recent event in Buttermilk, Aspen. While the competition is still new, it drew in quite a bit of attention from athletes and the general population.
Shaun White was a record-breaking snowboarder. Now, he’s started a new competition to unify a ‘disjointed’ sport
Shaun White tells CNN Sport that he’s hoping to bring about a new age for winter sports with the introduction of The Snow ...
Founded by Olympic legend Shaun White, a new snowboarding competition debuts this weekend
He retired from competition after the 2022 Winter Olympics in Beijing, but now he’s on a mission to transform the sport in a ...
Snowboarder on MSN2d
Snow League Winners Earn $50k Payday at Inaugural Competition
The first leg of The Snow League has come and gone, and we’re already seeing that this isn’t your mama’s snowboarding contest ...
Shaun White-backed Snobahn expands indoor action sports training near Denver, eyes new markets
A Colorado company is bringing snowboarding and action sports to the suburbs, and a celebrity backer drops in to explain its ...