Just 4% of consumers say they “never read online reviews,” according to BrightLocal’s 2025 Local Consumer Review Survey. Nearly every buyer looks for proof before making a decision. After all, ...

In today’s hyper-connected world, the concept of word-of-mouth referrals has evolved into a powerful tool known as social proof. Although traditional referrals still hold value, the ability to ...

In the competitive landscape of DTC businesses, leveraging social proof is essential for enhancing marketing performance and driving conversions and can significantly influence consumer purchasing ...

In the fast-paced digital world of 2025, people are going to be more skeptical than ever about the recommendations they see from others, and attention itself is going to be a scarce resource; far more ...

I’ve been speaking recently with business leaders about vendor selection. It’s well known in B2B circles that buyers have completed most of their journey before they even talk to a vendor. Gartner ...

Customer advocacy is fundamentally very different from traditional marketing. Traditional ads focus on pushing messages to a broad audience through various channels like TV, radio, print, and digital ...

We collaborate with the world's leading lawyers to deliver news tailored for you. Sign Up for any (or all) of our 25+ Newsletters. Some states have laws and ethical rules regarding solicitation and ...

Five ways that you can use social proof to boost the bottom line. Consumers are becoming more informed all the time, and with the power of the Internet at their fingertips, they can find out a huge ...

Ever heard a friend gushing about a product, plugged its name into your search engine, read some product reviews, and then purchased the product based on all the positive things people are saying? If ...