Amid a wave of bold beauty trends, the soft grunge makeup style offers an alternative to those who aren’t ready to go all in just yet. This look can be the perfect bridge between early 2020s looks and ...

The ‘soft baddie makeup’ trend is essentially a subtler approach to full-on ‘baddie makeup,' which was smokey eyes, defined brows, darker lips and sharper contours. This season, though, we’re ...

During Ramadan, women seek a soft and refined makeup look that complements the spiritual ambiance while adding a touch of ...

Let your inner punk rock girl come out with bleached eyebrows and the perfect '90s deep brown lip. This look uses mascara and liner that are in the same colorway as the lipstick to create a ...

Razor-sharp cheekbones and heavily contoured jawlines have dominated our feeds for quite some time, but the beauty tide is turning. From red carpets to runways, both beauty experts and novices are ...

Selena Gomez's Rare Beauty has dropped new pressed-powder blushes to the delight of the legions of Rare Beauty fans. The Soft Pinch Luminous Powder Blush line debuted with six colors, including Selena ...

Do you visibly cringe when you hear the word “matte” or did you make it out of 2016 unscathed? For plenty of makeup aficionados, the former rings true. In today’s era of glowy complexions and radiance ...

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Ever since Selena Gomez introduced the world to Rare Beauty in 2020, people have been clamoring for her products. The brand’s Soft Pinch Liquid Blush ($25) is one of its most popular releases — though ...