Partnerships with other PepsiCo brands, including Gatorade and Ruffles, remain in place.

Sprite has reemerged as the NBA’s official global soft drink sponsor after an 11-year hiatus, in a multi-year deal that re-connects the league with a brand synonymous with pro basketball culture in ...

Starry held the title effectively since its launch in 2023 while Sprite has stayed active in basketball culture, including ...

Coca-Cola’s Sprite reunites with the NBA in a new global marketing partnership—exclusive soft drink, fan activations, and ...

Sprite is giving consumers a reason to check the can—especially if they're loyal basketball fans. After bringing back its beloved winter flavors for the season (Winter Spiced Cranberry and Vanilla ...