Follow this step-by-step guide to learn how to save time, effort and money on creating content primed for SERP success. All parties involved in the content creation process know just how much time, ...

AI-powered search isn’t coming. It’s already here: As rankings and clicks matter less, citations matter more. Businesses now need content that AI engines trust and reference when answering questions.

Here’s why it’s important to conduct a content audit — and a step-by-step guide on how to do it effectively. A content audit is an in-depth analysis of previously published, or “old,” content that ...

In my last article, I lamented the explosion of ChatGPT prompts and their ineffectiveness for content creation. I recommended that content creators forget “prompts” and instead think of “interviews ...

Content is still a huge topic for marketers and one that evolves regularly. Victoria Perera, senior digital consultant at Archetype lays out the way she approaches content strategy from day one. A ...

Content can have a big impact on your business’s performance. Learn how to create a content strategy that will speak to your audience. We live in a world of content. Some estimates say that the ...