What Is A Stock Keeping Unit (SKU)? A Stock Keeping Unit, or SKU, is a unique alphanumeric code assigned to each distinct product or item in a company’s inventory. SKUs serve as a universal identifier ...
KANSAS CITY — A key component of the consumer packaged goods “playbook” is news about a brand — the introduction of a “new” stock keeping unit (SKU), perhaps a new flavor or package size — that is ...