Facial color affects early stage of subliminal processing of facial expression, say researchers, providing the first neurophysiological evidence showing the effects of facial color on emotional ...

Subliminal advertising -- placing fleeting or hidden images in commercial content in the hopes that viewers will process them unconsciously -- doesn't work. Recent research suggests that consumers do ...

Subliminal advertising conveys hidden messages of which viewers are not consciously aware. This ad strategy poses serious ethical issues, particularly because subliminal ads can manipulate consumer ...

While the U.S. Congress has never passed a law restricting subliminal advertising, government agencies have said the practice is unfair and could result in enforcement, especially for broadcast ...

Can you send subliminal messages with movies? Summer movie season is here, and the chances are good that you will spend some time in the theater watching at least one of the blockbusters. Along the ...

Wake up to the soothing colors of a light blue room and you’re liable to feel calm and rested. Step into the red and orange glare of a fast-food joint and your stomach is likely to growl. Buckle down ...

"subliminal advertising" began with the 1957 publication of Vance Packard's book, The Hidden Persuaders. Although Packard did not use the term "subliminal advertising," he did describe many of the new ...

Facial color is suggestive of emotional states, as in the phrases: "flushed with anger" and "pale with fear." Although some behavioral studies have investigated the effects of facial color on ...