Have you ever encountered a subpar hotel breakfast while on holiday? You don’t really like the food choices on offer, but since you already paid for the meal as part of your booking, you force ...

The sunk cost fallacy addresses the tendency of people to continue on a suboptimal path because they have committed a lot of time or resources to it already. Investors, for example, may double down on ...

A sunk cost refers to any money, time, or resources that have been irretrievably spent and cannot be recovered, regardless of any future actions or decisions. Once incurred, this cost is permanently ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. What happens when an entrepreneur realizes their project isn't delivering? It can create a ...

Many people fall victim to the “sunk cost fallacy” at some point in their lives. Maybe you have stayed at an amusement park even though it was hot and crowded, or remained at a concert even though the ...

Megan McArdle spent years in a doomed relationship. The reason, she says: She fell victim to a common economic fallacy. Our Planet Money team has... How Sunk Cost Fallacy Applies To Love RENEE ...

Photo: Karolina Grabowska on Pexels.com, with key fob added from pngegg by autoevolution Ever hear about the sunk cost fallacy? Does that ring a bell? Well, if it doesn't, it may be the reason behind ...

Human beings do not respond rationally to “sunk costs.” We persist in doing what we’ve always done because, well, that’s what we’ve always done. We confuse loyalty with stubbornness. We are reluctant ...

As some Republicans express buyer's remorse about Donald Trump's selection of J.D. Vance as the “worst choice” for vice president and Joe Biden ditches his stubbornness about staying in the 2024 ...