Days after Hindustan Unilever was panned for its Kumbh Mela advertisement, social media has directed its rage on detergent brand Surf Excel. The ad and its resultant hashtag #BoycottSurfExcel have ...

The demise occurred at Parvati Devi Hospital in Amritsar, where she was reportedly admitted. Advertisment Kavita Chaudhary, renowned for her iconic role in the 1989 hit TV show 'Udaan' and her ...

The Surf Excel Holi ad ‘Rang Laaye Sang’ (colours bring people together) features two kids, a young Hindu girl and a Muslim boy. Surf Excel, the detergent brand which is known for its heartwarming ...

It was at a time of crisis that Surf’s Lalitaji debuted on television screens in the 1980s. After dominating the market for about two decades, the detergent powder was facing extreme competition from ...

There’s always so much talk about the festivities and joy when the holy month of Ramazan comes along, and this year we’re sure it’s going to be the same. However, along with enjoying all the fervour ...

The communication in the detergent category has undergone a decisive shift in the last couple of years. Most recently, Ariel’s ‘Share the Load’ campaign won the top honours in the newly-launched Glass ...

Surf Excel - the popular detergent brand from the market leader Hindustan Unilever (HUL) - has turned into a $1 billion brand by annual sales. According to the Mumbai-based local subsidiary of the ...

This case study shows how Surf, a detergent brand, successfully related its brand message to the Ramadan celebrations in Pakistan and India. 'Those who produce a good action, will receive ten like it' ...