Days after Hindustan Unilever was panned for its Kumbh Mela advertisement, social media has directed its rage on detergent brand Surf Excel. The ad and its resultant hashtag #BoycottSurfExcel have ...

There’s always so much talk about the festivities and joy when the holy month of Ramazan comes along, and this year we’re sure it’s going to be the same. However, along with enjoying all the fervour ...

The Surf Excel Holi ad ‘Rang Laaye Sang’ (colours bring people together) features two kids, a young Hindu girl and a Muslim boy. Hindustan Unilever Ltd’s popular detergent brand Surf Excel recently ...

To take forward its 'Daag Acche Hain' brand proposition, Hindustan Unilever has rolled out an ad campaign for Surf Excel. Created by Lowe, the campaign addresses the values a child can demonstrate, in ...

The Surf Excel Holi ad ‘Rang Laaye Sang’ (colours bring people together) features two kids, a young Hindu girl and a Muslim boy. Surf Excel, the detergent brand which is known for its heartwarming ...

The Microsoft Excel app, goes without saying, has nothing to do with Surf Excel or HUL or the content of the recent Holi advertisement itself. This is not the first time that people have confused ...

It was at a time of crisis that Surf’s Lalitaji debuted on television screens in the 1980s. After dominating the market for about two decades, the detergent powder was facing extreme competition from ...

A change in the pricing strategy for Hindustan Lever Ltd’s (HLL) Surf Excel brand, which dominates the Rs 5,000 crore detergent powder market, seems to be on the cards. The FMCG major on Thursday ...