Joe has been writing about consumer tech for nearly seven years now, but his liking for all things shiny goes back to the Gameboy he received aged eight (and that he still plays on at family ...

While consumers seem to be doing everything they can to avoid advertisements across their devices, one business is gearing to convince shoppers that they are worth the wait. Tesco Mobile is granting ...

The current state of the advertising value exchange often leaves a little something to be desired, which sometimes leads to ad blocking and sometimes leads to total disengagement with advertising.

The supermarket's three-minute 2024 short film, titled 'Helping Feed Your Christmas Spirit', tells the story of construction worker Gary as he faces up to the reality of Christmas without his beloved ...

UK-based Tesco, the world’s second-largest retailer after Walmart, has made a killing in its sector by jumping early into the use of big data, collected via loyalty cards as well as through stores and ...

The new ad sees the return of Ruth Jones, of Gavin and Stacey fame, and comedian Ben Miller who first appeared in the Tesco ads last Christmas. Continuing the light-hearted approach centred on humour ...

Tesco Mobile is incentivizing consumers to interact with branded advertisements on their mobile devices by reducing monthly phone bill fees in exchange for viewing exclusive offers, potentially ...

Last week this ad from Tesco Lotus Thailand featured in the Campaign Asia-Pacific Viral Chart, which is compiled weekly by Unruly and analyses shares of ads and branded videos posted by a curated list ...

While a rival UK mobile operator is trialling complete network-level ad-removal for its customers, Tesco is asking if its customers would like to opt in to view more ads. The Tesco Xtras app presents ...

Anti-Muslim Britons are slamming a Christmas ad from a popular supermarket chain because it features a Muslim family celebrating the holiday, the latest sign that xenophobia is increasing in the ...

Tesco is to let customers pay a part of their phone bill by watching adverts, the U.K. supermarket chain has announced. The offer comes as a result of a partnership between Tesco Mobile and ad ...

The commercial, for the supermarket chain Tesco, depicted Santa Claus being cleared to travel. By Tiffany Hsu A commercial for the supermarket chain Tesco featuring Santa Claus wielding a vaccine ...