ChevronTexaco to Debut Exclusive Premium Additive at ChevronTexaco- supplied Texaco Stations in North America and Latin America This Summer; Asia, Africa, Pakistan and Europe to Follow Next Year ...

From a consumer-facing standpoint, there are two elements that will continue to define the company's approach to market: amplify and intensify. "From an amplification standpoint, we are doing more to ...

SAN RAMON, Calif. -- Chevron Global Marketing debuted a new advertising campaign for its Texaco-branded fuels, which focus on performance-driven car enthusiasts who trust Texaco with Techron fuel, the ...

Chevron is out with a series of new advertisements that claim its gasoline is the best for your car’s mileage. The secret ingredient is called Techron, a fuel additive that the company says contains ...