An exclusive excerpt from Every Screen On The Planet reveals how the social media app’s powerful recommendation engine was shaped by a bunch of ordinary, twentysomething curators—including a guy named ...

The White House has answered what had been one of the major outstanding questions regarding its pending deal to transfer TikTok’s US operations to a majority American ownership group: Under the ...

May 30 (Reuters) - TikTok is working on a clone of its recommendation algorithm for its 170 million U.S. users that may result in a version that operates independently of its Chinese parent and be ...

A Wall Street Journal investigation found that TikTok only needs one important piece of information to figure out what you ...

While the creation of this new entity marks a big step toward avoiding a U.S. ban, as well as easing trade and tech-related tensions between Washington and Beijing, there is still uncertainty ...

TikTok’s 2026 algorithm changes place greater emphasis on saves and shares over likes, raise the completion rate threshold for virality to 70%, and reward longer videos that sustain attention. The ...

For You pages prioritized pro-Republican content in three states, researchers say, but TikTok says study does not reflect real user behavior ...

The change is part of a deal to bring TikTok under U.S. ownership to avert a looming ban. By Emmett Lindner and Lauren Hirsch The software giant Oracle will oversee the security of Americans’ data and ...

TikTok blamed a power outage at a US data center after users reported issues with their For You feeds. TikTok said it hoped for a resolution "soon." ...

A new slider tool allows users to signal they want more content based on certain topics, like ‘dance’ or ‘current affairs.’ A new slider tool allows users to signal they want more content based on ...

Algorithm favors niches: TikTok now prioritizes niche-specific, consistent content and uses a follower-first testing model before wider reach. Search over virality: AI-powered indexing is shifting ...

TikTok is one of the most popular video-sharing and social media apps in the world. But its Chinese ownership has raised concerns in the U.S. and elsewhere.