Like an adult with a new toy. Last year, FOX News Digital reported that $9 billion – or a quarter of all toy sales in 2022 - had been contributed by adults purchasing toys for themselves or other ...

Adults are flocking to toy stores and buying more items off the shelves for themselves than anyone else based on a new report. Circana, a market research company, released a report revealing adults ...

There are two things keeping the toy industry afloat right now: inflation and a consumer group known as “kidults.” These kids at heart are responsible for one-fourth of all toy sales annually, around ...

Forbes contributors publish independent expert analyses and insights. Jenn covers retail, customer loyalty and behavior, CX and CRM. Adults spent $1.5 billion on toys in the first quarter of 2024, ...

How adults are becoming the top toy buyers Kids, move aside. It’s the adults' turn to play. Data from Circana shows that adults 18 and up have surpassed kids, ages 3-5, to become the biggest customer ...

Shoppers over the age of 18 accounted for more toy sales in the first quarter than any other age group, surpassing preschoolers for the first time, according to a report by Circana. Adults contributed ...

Fans of the cult classic movie “The Hudsucker Proxy” will remember that the main character kept describing his invention of the hula hoop as being, “you know, for kids.” But top toy companies are ...

Click to share on X (Opens in new window) X Click to share on Facebook (Opens in new window) Facebook Labubus are the newest viral phenomenon. Bags are frequently adorned by the furry monster dolls ...