These days companies and corporations are all about their “brand” – features and imagery that come to the minds of consumers and clients upon hearing their name. For example, Coca-Cola, Apple, Disney ...

Opinions expressed by Entrepreneur contributors are their own. A brand is the mental or emotional image of your business or product that automatically appears when someone sees your company’s name, ...

A trademark can provide essential protection against rival competitors stealing your brand identity or reputation without paying compensation. Trademark infringement frequently occurs in the business ...