IN THIS age of buzzword bingo and the “go big or don’t go at all” extreme lifestyle, it’s understandable that the printing industry should continue to see a string of next big things. Ultimately, ...
HOUSTON-BASED Personix promises to help build stronger customer relationships through personalized communications. The company (a unit of financial data giant Fiserv) produces a wide variety of ...
What's this new buzzword "TransPromo" all about? The term is heard more and more frequently in industry circles today, at conferences, tradeshows—even in boardrooms. So just what is TransPromo? In ...
In Lightáof the recent postal rate hike and advances in printing technology, the transpromo trend has quickly accelerated. Transpromo is a technique that combines obligatory transactional customer ...
Key to the success of transpromo is the ability to print large volumes, or short runs, of personalised material, targeted in such a way that the recipient of the messaging is likely to respond. Full ...
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