If 2024 was a breakout year for Korean skincare and makeup, 2025 sustained that momentum. Safe to say, the Korean beauty craze isn’t going anywhere, and thank goodness for that. “What surprised me ...
If you've scrolled through Instagram or TikTok lately, you've probably seen it: international influencers and everyday youth showing off their "K-pop idol makeup challenge." What's the hype? It's all ...
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