Cadbury Adams USA LLC debuted an advertising campaign for Trident sugarless gum that marked a bold new direction for Trident, taking viewers to an imaginary world where anything can happen. In the ads ...

A full-page ad in USA Today and in the New York Times marks the next chapter of the never-ending “the conversation is your brand” saga. Trident, the chewing gum maker, bought the placements, and ...

Dunkin' Donuts and Trident Gum vied Monday to be the first brands to air TV spots created entirely on Vine, Twitter's six-second social video platform. Dunkin' ran its Vine clip during ESPN's "Monday ...

The UK Advertising Standards Agency has told Cadbury Schweppes to pull adverts for its Trident chewing gum, having received 519 complaints that the commercials played on Caribbean stereotypes. Two TV ...

A Queens man is suing a major gum maker for trying to con the public into believing that Trident Xtra Care works better than a trip to the dentist. In a lawsuit filed in Queens Supreme Court, Joshua ...

Trident: Squirrel While there is perhaps no such thing as a winning formula for Super Bowl spots, the marriage of animals and implied catastrophic testicular injury really ticks off two of TV ads’ ...

Kraft Foods has unveiled its first global campaign for Trident gum with Saatchi & Saatchi, with the TV ad launching in America this week. Executions of the 30 and 60 second ad will roll out across 17 ...