Lead-generation firm PureB2B has launched a product that it says can help B2B technology firms utilize intent data to generate demand. The new tool, PurePredict, combines three sets of intent data and ...

There’s no getting around it: Intent data is complex. Intent data is complex. I’ve been a product marketer in the B2B sales and marketing technology space for more than a decade, the last five of ...

The digital revolution has thrown business into an information age gold rush, characterized by a relentless pursuit of informed, data-driven strategies that maximize ROI. Intent data is at the ...

Intent data is like ABM now — if you ask 30 different people what it is, you’ll get 35 different answers. Here's what you really need to know During a recent conversation, tech-industry CMO and ...

The fastest-growing trend in B2B marketing is using buyer intent data to reach your customers faster and more efficiently. However, with any new trend there is a lot of confusion. Marketers have to ...

Intent data is becoming an increasingly important tool among B2B organizations and retail marketers. In fact, 62% of companies now use one or more intent data solutions. Yet, as a new product category ...

Understanding the source types that Google displays in the SERPs helps SEOs know how viable it is to effectively rank for certain queries. SERP analysis coupled with your keyword research is a staple ...

Terminus announced its Prospect Engine as a way for customers to identify the best-fit accounts and contacts not currently in their CRM. Best-fit means they align with a company's ICP (Ideal Customer ...

If you want to be relevant in the search engine results pages, creating content the aligns with search intent is important. A user’s intent is the reason behind their query. Search engines aim to ...