Nielsen has announced the addition of more than 200 new advanced audience segments, available in its cross-media planning and measurement solution Nielsen ONE. The offering makes use of the national ...

An estimated 125.6 million viewers watched Super Bowl LX on Sunday, February 8, according to Nielsen’s Big Data + Panel measurement.

There was a time when Nielsen counted the number of people watching TV. These days it counts the number of data partners enabling it to model who is watching it. Take this morning's announcement about ...

When you're in the business of building brighter futures like Partners for Better Housing (PBH) you don't always have time to stop and measure how far you've come. That's where skills-based ...

Airlines remained the largest segment by ad spend, investing $89.6 million in 2025 (a 31.6% increase year-on-year). The ...