Nielsen erroneously excluded out of home viewing by broadband only homes from Sept. 2020 to Dec. 2021, which hurt ratings for live and high profile events, a new VAB report said When you purchase ...

NEW YORK—With consumer usage of ad-supported streaming platforms seeing rapid growth the Video Advertising Bureau (VAB) has released a new report with 23 case studies documenting the power of video ...

The SLS wet dress rehearsal is the rocket's last major hurdle before launch.

Breakthroughs, discoveries, and DIY tips sent six days a week. Terms of Service and Privacy Policy. The Vehicle Assembly Building is one of the most iconic buildings ...

‘Twas the fight before Christmas? Now that Nielsen has completely switched over to its brand new Big Data + Panel offering, the Video Advertising Bureau (VAB) isn’t happy with how the company’s fall ...

The Video Advertising Bureau (VAB) has released an in-depth study that examines the effects of TV investment on driving business outcomes. Covering more than 1,000 brands, 80 categories, 30 metrics ...

The iconic Vehicle Assembly Building (VAB) at the world famous Kennedy Space Center (KSC) may have fallen silent over recent years, but behind the scenes teams are working on a “roadmap of operations” ...

NEW YORK, March 18, 2025 /PRNewswire/ -- The Video Advertising Bureau (VAB) released Bigger, Bolder & More Ad-Supported: 25 Streaming Trends That Are Impacting Marketing Plans in 2025. A follow-up to ...

NASA’s Artemis 1 flight vehicle is headed back to the Vehicle Assembly Building (VAB) at the Kennedy Space Center (KSC) after a month at Launch Pad 39B attempting to complete the final test before its ...