Like any new tool, implementing VR or AR into experiential marketing events requires marketers to think about content differently. A report from Markets and Markets forecasts that the global AR market ...

In recent years, virtual reality has entered the mainstream as the technology has become more affordable and accessible. That’s great for kids – or adults – who want to lose themselves in a video game ...

Are you a print subscriber? Activate your account. By Jon Springer - 2 hours 20 min ago By Erika Wheless - 2 hours 20 min ago By Lindsay Rittenhouse - 4 hours 13 min ago By Gillian Follett - 4 hours ...

I witnessed a rare thing yesterday – a virtual reality product designed specifically for use in a B2B environment. And not just at a trade show. You may have noticed that the hype about VR went into ...

Virtual reality is joining shopper marketing. A virtual supermarket was created for a major brand to measure the impact of various in-store marketing approaches. The pilot program was created by ...

Kind is often outspoken about its sustainability ties, with its latest effort proving no different. The Almond Acres Initiative and immersive digital activations tied to the program could help the ...