Cuup bras offer lots of support—literally, they’re designed to support 40 chest sizes from A through H. And figuratively, the Cuup service and fit team know more than most lingerie stores about sizing ...

You could take an entire course in how to measure your bra size and still end up with pinched skin, overflowing cups, and irritating gaps. While there are some standardized methods for determining ...

Of all the different types of clothing and accessories you wear, your bra is one piece that just has to fit right. As a foundational garment, bras affect how all other clothes look and feel. They have ...

Joining other intimates brands in enhancing the bra fitting experience, Victoria’s Secret & Co. has partnered with NetVirta to introduce new fit technology within the retailer’s app for Victoria’s ...

Goldstein said no tape measure is needed, and added that the traditional method of bra fitting is done by the eye. Just wear the bra in your collection before your online appointment. "We want to sort ...

Don't know your bra size? Join the club. There's a deep confusion over bra sizing and how to measure your bra size. While it shouldn't be complicated, it feels like lingerie shopping is an endless ...

Wearing the wrong size bra is not only uncomfortable, it can cause a range of health problems. Research has shown that a lack of breast support often leads to breast pain, which is reported by 50% of ...