Virtual production is coming of age and entering a phase defined less by experimentation and more by repeatability, scalability and real-world usability. Industry observers cite a clear shift in how ...

Sony India has launched OCELLUS (ASR-CT1), its first camera tracking system built for augmented reality and virtual ...

Aiming to explore the potential of virtual production, German broadcaster SWR has deployed a Sony VERONA LED wall at Studio 6 in Baden-Baden. Centred on the reality show Fehler im System (Errors in ...

LAS VEGAS—Sony Electronics has announced its lineup of new and returning products and services that it will be showing at the 2026 NAB Show, April 19-22 in Las Vegas, demonstrating the latest ...

Real-time 3D graphics and virtual studio solutions company Brainstorm has added native support for the Canon Virtual Production System to its virtual production product line. The company’s InfinitySet ...

AVer Information unveiled the TR615, a next-generation 4K AI Auto Tracking PTZ camera designed for professional broadcasting, premium live streaming and live event production. Featuring a large 1-inch ...

Beeble and The VPX Lab demoed a hotel-terrace virtual production workflow at NAB 2026 — no LED volumes, no greenscreen, ...

Walking the NAB 2026 show floor this year, ZEISS didn’t rely on a traditional booth to make an impact. Instead, their presence was distributed, fittingly, across partner ecosystems, where their latest ...