Digital gaming platform Roblox has been toying around with real-world commerce integrations for a while, but now the company is getting serious with the addition of two new features: Commerce APIs ...

Roblox, the popular kid's gaming platform that generates billions of dollars a year in the virtual world, is getting real. The company said on Friday that some game developers on the platform will be ...

Brands are putting real investment into gaming integrations in virtual worlds, going deeper than a single campaign.

Within the world of Roblox, e.l.f. Beauty created a virtual kiosk located in its immersive UP! Experience, where visitors can purchase an exclusive limited-edition physical product. The selection ...

Roblox reportedly plans to introduce a dating feature for ID-verified users aged 21 and older, allowing them to go on virtual dates that could lead to real-life connections. CEO David Baszucki ...

Swedish furniture chain IKEA announced it will be hiring 10 workers for an unconventional employment opportunity — inside an IKEA "store" in the video game Roblox. Opening June 24, "The Co-Worker Game ...

Add Yahoo as a preferred source to see more of our stories on Google. Warner Bros., Roblox and Fandango have teamed up to launch a virtual box office for Tim Burton’s upcoming “Beetlejuice” sequel ...

E.l.f. Beauty is introducing a virtual makeup game and beauty experience called “Glow Up!” on Roblox. E.l.f. Beauty has been collaborating with Roblox since November 2023, when it introduced an ...

Numerous countries have taken steps against Roblox in recent years, citing child safety and content concerns - Anadolu Ajansı ...

Roblox, the popular kid's gaming platform that generates billions of dollars a year in the virtual world, is getting real. Stream San Diego News for free, 24/7, wherever you are with NBC 7. The ...