Today, there's no shortage of opinion on how to do B2B marketing. From the latest podcasts and blog posts to social media and the LinkedIn echo chamber, you're spoiled for choice. "Unleash the power ...

This was the headline of a great tool I recently previewed, called the HoneyBook Growth Guide. HoneyBook is a client management platform that helps freelancers and small businesses streamline projects ...

Tension: Agencies and marketers share the same goals but often operate by different values, creating friction instead of synergy. Noise: Endless expert takes and ever-changing trends can overwhelm ...

For many attorneys, marketing carries an unshakable association with desperation. “Good lawyers don’t need to advertise,” goes the thinking. “The work speaks for itself.” This isn’t mere snobbery. It ...

Here’s our take on six key areas that we believe AI and ChatGPT will impact in a B2B Marketer’s typical day. We’re all necessarily in an “explore” vs. “exploit” mode when it comes to AI and ChatGPT, ...

We know that customer needs and preferences are constantly evolving and growing more complex by the day. That evolution is causing a ripple effect across partner ecosystems, creating a slew of ...

Make no mistake: AI is amazing. The wonders of what we’ll be able to achieve using it will unfold for generations, and I stand in awe of its potential. The idea creators and design engineers who are ...

Do marketers have a commitment to act in the face of climate change? After all, we’ve worked hard to sell a lot of the stuff that’s polluted our world. What’s our role now to help change things? I’m ...

To paraphrase Thomas Paine, these are the times that try marketers’ souls. CMOs this year have faced uncertainty around the future of TikTok in the U.S., antitrust challenges to Alphabet and Meta, ...

Maybe one day I'll regret saying this as I'm begging John Connor to let me in one of his bunkers to escape the machines, but here goes: Marketers, there is no real AI, let alone an inherent threat ...