For brands and retailers, it’s no secret that a more personalized customer experience typically leads to increased engagement and sales. And yet, so many companies struggle to implement what I call ...

If companies know so much about their customers, why does personalization still feel so limited? Data alone doesn’t tell us a ...

Effective customer service requires a balance of automation and personalization. Automation tools like chatbots are cost-effective and can provide 24/7 support, but too much reliance on them can ...

"Personalized" by Mark Abraham and David Edelman is a crucial read for CMOs and all other C-suite leaders aiming to integrate AI into their customer experience, as well as CDAOs and CIOs who want to ...

In this roundtable discussion, banking leaders and industry visionaries will explore the future of customer experience (CX) in banking. In this new era, personalization takes center stage, as ...

For decades, many organizations have tried customizing certain aspects of their marketing, sales, and customer experiences. Many started small, adding a first name automatically to emails, passing ...

True personalization requires understanding people as people, and most organizations still treat them as behavioral data ...

The marketing and communications landscape has transformed dramatically over the past decade. Today’s consumers – whether at home or on the go – are bombarded with messaging across countless channels.

Autonomy, relatedness and mastery are three important keys to unlocking the value of AI coupled with personalization and composable marketing technology. Now, more than ever, customers expect tailored ...

Obsession can mean many different things. It can describe a Taylor Swift superfan’s dedication to decoding hidden messages in her album covers or laser-focused attention to detail. But when it comes ...

Your customers may not use the phrase ‘personalized marketing,’ but they recognize it when it works. The post Customers want ...