Forbes contributors publish independent expert analyses and insights. Mike Kappel is the Founder of Patriot Software, LLC. Are you throwing money down the drain with marketing strategies that just ...

Erica Sachse of Powered by DMT shares marketing tips from a data scientist's perspective. As the real estate market continues to adapt to new technologies and shifting consumer behaviors, ...

One of the many challenges of digital marketing is gauging whether your current strategy is working or not. Without using KPIs, or Key Performance Indicators, you will only be getting vague estimates ...

As a SaaS marketer, I’m often asked what the most important metrics and performance indicators to track are. Honestly, it’s a great question — but not always the easiest to answer. I like to think of ...

Content marketing is invaluable for communicating with customers and providing them with consistent value. It's one of the most important elements of your marketing strategy for creating brand ...

The recession is always a day away, it seems. Persistent uncertainty about the economy's near-future is bound to make the remainder of the year an unnerving time for any business—and none more so than ...

Are you a print subscriber? Activate your account. By Brian Bonilla - 1 day 14 hours ago 1 day 15 hours ago By Ally Marotti - 1 day 16 hours ago By Ad Age and Creativity Staff - 1 day 18 hours ago By ...

Opinions expressed by Entrepreneur contributors are their own. A recent survey found that 68% of consumers spend a quarter or more of their time on social media watching videos. This is great news for ...

Every time Jennifer Ortakales Dawkins publishes a story, you’ll get an alert straight to your inbox! Enter your email By clicking “Sign up”, you agree to ...

Data-based efficiency has driven every stage of Alex’s career. From the creation, growth, and successful exit strategy applied to the multiple companies he has been involved with, to his current role ...