SAP CEO Bill McDermott is aligning his company behind a next-gen CRM platform that will take direct aim at Salesforce. Details about this effort are scarce--at least until SAP Sapphire in June, but ...

SAP has formalized its approach to Customer Relationship Management (CRM) by consolidating upon recent acquisitions and integrating these functions into its existing stack of database and data ...

SAP rolled out today its CRM on-demand application, focusing on large and mid-sized companies, for managing sales, service and marketing. The company calls it 'hyrbid' CRM, with subscription-based ...

Forbes contributors publish independent expert analyses and insights. I track enterprise software application development & data management. The problem CRM faces was explained by SAP customer ...

Customer Relationship Management (CRM) is a mature market with a clear market leader in Salesforce. It has a bunch other enterprise players like Microsoft, Oracle and SAP vying for position. SAP ...

SAP has always been a leading provider of CRM software. However, SAP’s strategy has shifted toward a software-as-a-service (SaaS) model through which it plans to close the gap between its offerings ...

German software giant SAP’s latest salvo in the customer relationship management (CRM) software market is a “long-awaited” move that will be welcomed by enterprises in the Asia-Pacific (APAC) region.

The contest between Oracle and SAP involving their respective customer relationship management (CRM) applications in many ways is only one front in a battle between ERP titans that has been fiercely ...

Before I hopped on a plane for SAP Sapphire Orlando 2022, I set the stage on the SAP CX side with this preview. So what happened? Did SAP's burning CX questions get answered? I heard some grumbling ...