Semantics = theory of meaning, yet most define semantic search with a focus on intent. “Meaning” is not the same as “intention.” Learn more. Since 2013, Google has been gradually developing into a 100 ...

For simple user queries, a search engine can reliably find the correct content using keyword matching alone. A “red toaster” query pulls up all of the products with “toaster” in the title or ...

Keywords are no longer about what it is; they are about helping search engines understand what your content means and the intent behind what you're saying. That's writing for real questions that ...

It’s probably easier to give you examples rather than trying to paraphrase the rather verbose Wikipedia entry. Remember how ‘back in the day’ you would type a search query into Google and it would hit ...

Breakthroughs, discoveries, and DIY tips sent every weekday. Terms of Service and Privacy Policy. One of Google’s stated goals is to index all of the world’s ...

The increased use of language understanding in search engines has prioritized writing content that is organized by topics and subtopics and communicates the message in a way that lacks ambiguity.

In artificial intelligence, “semantics” refers to a machine’s ability to smartly segment information similar to how a human would. Different branches of machine learning may have different uses for ...

Today’s marketing teams juggle dozens of platforms — CRM, email, social media, analytics, personalization engines and more. Each system generates valuable customer and campaign data, yet too often ...