Mented Cosmetics has closed a $5 million Series A round led by Corazon Capital and CircleUp Growth Partners. Mented plans to use the capital to build the team and grow distribution with Ulta Beauty, ...

The deal to acquire Mented comes as West Lane increases its investments in the beauty category. Relative to the deal, West Lane plans to use its industry expertise to help Mented launch new products ...

LOS ANGELES, April 22, 2024 /PRNewswire/ -- West Lane Capital Partners LLC ("West Lane"), a California based private equity firm, has acquired the Mented Cosmetics Brand ("Mented" or the "Company").

The acquisition hopes to ease Mented's product distribution issues upon its summer relaunch. Mented Cosmetics is getting a relaunch. The Black-owned beauty brand has been acquired by West Lane Capital ...

Created in 2017 by Co-Founders KJ Miller and Amanda E/J Johnson, Mented aims to celebrate all hues make beauty more inclusive. The brand was acquired by LA-based firm West Lane Capital Partners. NEW ...