In today’s competitive landscape, protecting your brand is more important than ever. A trademark serves as a shield for your ...

In brand protection, as in bridge engineering, the strength of brand differentiation (trademark distinctiveness) depends on the integrity of each supporting cable. In a hyper-connected marketplace, ...

A new study finds that stock prices can respond negatively when a company files a trademark suit. Register for free to receive our newsletter, view leading trademark professionals in WTR 1000 and gain ...

When users type your company’s name into Google, they’re ready to convert. But what happens when someone hijacks this attention? Trademark abuse in paid search is a hidden leak in your marketing ...