An ice-cold glass of crisp wine can make even the hottest days more bearable. The thing is, ice melts. When it does, you're left with a glass that's half wine and half water, and nobody wants that.
Two things that bring us great, unending joy in life: bargains and vino. Sure, the branding is chic and modern, and "cube" sounds way more elevated (cough, less fratty) than "boxed". But will it erm, ...