The shift opens a window for industry heavyweights who have long wanted greater control over measurement data, say experts ...

Experts say the draft amendment to the policy guidelines governing television rating agencies released by the ministry of ...

While a section of industry watchers have welcomed the move, others have said that MIB making ratings 'free for all' weakens ...

I&B Ministry's new TRP policy draft proposes modernising TV ratings with multiple agencies, addressing current system gaps.

Transparency in audience measurement and ad sale pricing and has grown over time. But The need for greater transparency around the cacophony of growing advanced TV offerings is glaring, writes John ...

Video Audience Measurement Is More Broken Than You Think - 03/29/2024 In today's world, we know EXACTLY where people watched something. We just can't combine the metrics together to figure out the ...

IRVING, Texas—Amid widespread industry frustration with the state of cross-platform audience measurement, Nexstar Media Group has announced that it is searching for a “next-generation audience partner ...

Comscore's expansion of YouTube audience measurement capabilities into key international markets (Canada, France, Spain, and Malaysia) enhances its global presence and service offerings.

The firm is exploring the feasibility of multiscreen measurement with several partners, including DTH and cable operators as ...

Ad Measurement How multicultural audience measurement is becoming more difficult—what marketers need to know. VideoAmp, Experian among companies pulling back ethnic data in wake of privacy laws.