Classical conditioning theory says that behaviors are learned by connecting a neutral stimulus with a positive one, such as when Pavlov's dogs heard a bell (neutral) and expected food (positive).

The objective of this study was to apply classical conditioning principles in an examination of the eflFect of affectively valenced advertising on brand attitudes and purchase intentions. The most ...

Classical conditioning has become a focus of growing interest as a basic framework for interpreting advertising effects. This article argues that a more precisely specified, affective-conditioning ...

Classical conditioning is one of those introductory psychology terms that gets thrown around. Many people have a general idea that it is one of the most basic forms of associative learning, and ...

In the field of psychology, there are two primary types of conditioning that impact human behavior – classical conditioning, and operant conditioning. Neither fully explains the human condition ...

A new study from Tel Aviv University could reshape our scientific understanding of how humans learn and form memories, particularly through classical and operant conditioning. The research team ...

Find out what operant conditioning is in psychology, its different components, and how it's used.