(Reuters) -Meta Platforms said on Thursday that businesses purchasing a "boost" for their posts on the iOS versions of its social media apps Facebook and Instagram would need to pay an extra 30% ...

LinkedIn launched a new feature allowing businesses to boost posts specifically for lead generation, enabling brands to turn organic content into targeted ads that capture high-quality leads using ...

Meta plans to shift the burden of Apple's 30 percent fee onto advertisers for boosted Facebook and Instagram posts. This fee applies exclusively to Meta's iOS apps. A photograph taken during the World ...

Social media ads are generally more successful than boosting posts. Ads allow for more control over targeting, budget, and creative, and they also provide more detailed analytics. Ads also have the ...

Meta (NASDAQ:META) plans to add a 30% fee from Apple (NASDAQ:AAPL) to advertisers and influencers wanting to boost the visibility of posts on Facebook and Instagram's iOS apps, Reuters reported ...

Users looking to take advantage of the boosted posts feature on Meta platforms, such as Facebook, will need to take some extra steps to avoid paying extra fees. Meta says that boosted posts are often ...

Posts from this topic will be added to your daily email digest and your homepage feed. Now that Apple is starting to take a 30 percent cut from boosted posts on Facebook’s and Instagram’s iOS apps, ...

In October 2022, Apple updated its App Store Review Guidelines to clarify that sales of "boosted" posts in social media apps must use the App Store's in-app purchase system. Apple thereby receives up ...

Small businesses looking to promote content on Facebook and Instagram can now do so without being subject to the new Apple fees. Meta is offering small businesses a new way to boost posts without ...

Meta is looking to leverage advertiser outrage in its battle with Apple over in-app purchase fees by announcing that it will soon pass on Apple’s 30% service charge to its customers. In an ...