The course will comprise of 10 three-hour lectures (Thursdays 14-17). Each lecture will concentrate on one topic in the area of animal learning, with the aim of starting from the behavioral phenomena, ...

The present paper examines the implications of recent developments in classical conditioning for consumer research. It discusses the finding that the conditioned response need not resemble the ...

In psychology, the term “blank slate,” or tabula rasa, actually has two meanings. The first refers to the belief that all humans are born with the ability to become literally anything or anyone. This ...

I have written previously about the fact that in today’s increasingly digital world, not every person who is compulsive with pornography is a traditional (trauma-driven) compulsive person. (See my ...

This article was published in Scientific American’s former blog network and reflects the views of the author, not necessarily those of Scientific American Classical conditioning is one of those ...

Do features like humor, sex, color, and music in a commercial merely increase our attention to product information in a message, or can they directly influence our attitudes? The results of an ...

All animals have the capacity to learn through operant conditioning and other types of learning, and as a result, zoos and other animal care facilities have shifted towards the use of positive ...